We use the highest quality botanicals and ingredients in our fake bake self-tanning system. Our product is recommended by dermatologists. Clinically proven, tan lasts up to 50% longer. Darker tan without turning your skin orange. Colour guide ensures streak-free application! Lasts 7 days. Celebrity favourite. How Does It Work? Using three organic tanning agents – Dihydroxyacetone (DHA) boosted by DMI & Erythulose – without any stains or dyes, Fake Bake works with your own unique skin tone to produce a naturally-based darker pigmentation on your skin’s surface.